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DISTRIBUTE BUSINESS CARDS IN HIGH TRAFFIC AREAS PLACES!

"LEAVE A BUSINESS CARD WHERE EVER YOU GO!"

Our industry does NOT limit us to a "local area" mindset! WE can market GLOBAL! Say out loud:

"I am not limited to a certain area. I CAN MARKET GLOBAL!"








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Key Words: "Guerilla Marketing with No Bounderies"


ADVERTISING YOUR HOSTING BUSINESS

Oh my. Where to begin. Some people get a mind freeze on this one. Not us. Guerilla Marketing all the way!

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Online businesses forget to invest in offline promotions. A segment of your target market may be offline or although they have a computer, they do not "look" for your particular product online. Be sure to incorporate offline promotions to hit this market. I suggest direct mailing. If you obtain a highly targeted list (or you generate this on your own) AND create a great letter, direct mailing can have a high return on investment for a low cost. I recommend staying away from post cards as this is percieved as direct mail spam and will be thrown away much more easily than a professional letter sent in an envelope.

BUSINESS CARDS - BROCHURES - PAMPHLETS

Create a electronic or e-brochure for your online business and use it to generate leads and close the deal. Include an explanation of your industry, and why your service or products are unique. Make sure to include testimonials from current customers and focus on your unique or special expertise. Then post a link to the electronic brochure on your website.

Make sure they match your website! Keep everything universal!

If you do not want to have these professionally printed, then go to your local office supply store and purchase:

1. Ink for your printer
2. Blank Business Cards
3. Medium weight blank paper for your brochures and pamphlets. Want eye-catching? ...use glossy business card.

FEEDBACK

As you begin to build your business, make sure you have a "Client Feedback" page. When your Clients express their gratitude and comments regarding your business, post them on your feedback page.


Now, with that in mind, let's continue -

 

Online Marketing

In this day and age, "spamming" is a major concern, as it should be.

Definition of Spamming:

Spamming
is commonly defined as the sending of unsolicited bulk e-mail - that is, email that was not asked for (unsolicited) and received by multiple recipients (bulk).

To make sure you are not sending out spam, do not send out bulk mail.

Do an online research of perspective Clients and select your recipients based upon your research.

Send a personal email to someone you feel would benefit from your services. Keep the email "short but personal". Address the person by their name. This will let them know that you are not sending bulk email or spam.


Example:

Dear Pastor Roberts,

We simply wanted to let you know that we have a Christian Web Hosting Company with good hosting fees. If you are looking for a new hosting provider, we hope you will consider us.

Our website is:
http://www.yoursite.com

Please note, this is a one time mailing and we have not added your email to any future mailing notices.

God bless,



BLOGGING FOR HOSTING SALES:

It appears that traffic from bloggin generates about 1-2 sales a day. One might think that if you were to increase the traffic more you could increase sales again. Yes? Yes!


Posting in Forums

One of the best ways to attract customers is by posting in forums on just about any subject. Put your hosting URL and a little blurb about your company in your signature line and you have free advertising to a large audience. Make yourself post ten responses or new topics every day and you will see traffic start to come in. Make sure that your posts are helpful and insightful and do not post junk as this will reflect badly on you and your company. If you keep this up on multiple forums you will see traffic build and customers start to come in. This can also be used as a traffic building tool for any website and was used to launch this site. This method will also help to build back links to your site that will help push you forward in search engines.

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