
Key Words:
"Guerilla Marketing
with No Bounderies"
ADVERTISING
YOUR HOSTING BUSINESS
| Oh my.
Where to begin. Some
people get a mind freeze
on this one. Not us.
Guerilla Marketing all
the way! |
l 1 l 2 l 3 l
Online
businesses forget to
invest in offline
promotions. A segment of
your target market may be
offline or although they
have a computer, they do
not "look" for
your particular product
online. Be sure to
incorporate offline
promotions to hit this
market. I suggest direct
mailing. If you obtain a
highly targeted list (or
you generate this on your
own) AND create a great
letter, direct mailing
can have a high return on
investment for a low
cost. I recommend staying
away from post cards as
this is percieved as
direct mail spam and will
be thrown away much more
easily than a
professional letter sent
in an envelope.
BUSINESS
CARDS - BROCHURES -
PAMPHLETS
Create a
electronic or e-brochure
for your online business
and use it to generate
leads and close the deal.
Include an explanation of
your industry, and why
your service or products
are unique. Make sure to
include testimonials from
current customers and
focus on your unique or
special expertise. Then
post a link to the
electronic brochure on
your website.
Make sure
they match your website!
Keep everything
universal!
If you do not want to
have these professionally
printed, then go to your
local office supply store
and purchase:
1. Ink for your printer
2. Blank Business Cards
3. Medium weight blank
paper for your brochures
and pamphlets. Want
eye-catching? ...use
glossy business card.
FEEDBACK
As you begin
to build your business,
make sure you have a
"Client
Feedback" page. When
your Clients express
their gratitude and
comments regarding your
business, post them on
your feedback page.
Now, with that
in mind, let's continue -
Online
Marketing
In this day and age,
"spamming" is a
major concern, as it
should be.
Definition
of Spamming:
Spamming is commonly
defined as the sending of
unsolicited bulk e-mail -
that is, email that was
not asked for
(unsolicited) and
received by multiple
recipients (bulk).
To make sure you are not
sending out spam, do not
send out bulk mail.
Do an online research of
perspective Clients and
select your recipients
based upon your research.
Send a personal email to
someone you feel would
benefit from your
services. Keep the email
"short but
personal". Address
the person by their name.
This will let them know
that you are not sending
bulk email or spam.
Example:
Dear Pastor Roberts,
We simply wanted to let
you know that we have a
Christian Web Hosting
Company with good hosting
fees. If you are looking
for a new hosting
provider, we hope you
will consider us.
Our website is: http://www.yoursite.com
Please note, this is a
one time mailing and we
have not added your email
to any future mailing
notices.
God bless,
BLOGGING FOR
HOSTING SALES:
It appears that traffic
from bloggin generates
about 1-2 sales a day.
One might think that if
you were to increase the
traffic more you could
increase sales again.
Yes? Yes!
Posting
in Forums
One of the best
ways to attract customers
is by posting in forums
on just about any
subject. Put your hosting
URL and a little blurb
about your company in
your signature line and
you have free advertising
to a large audience. Make
yourself post ten
responses or new topics
every day and you will
see traffic start to come
in. Make sure that your
posts are helpful and
insightful and do not
post junk as this will
reflect badly on you and
your company. If you keep
this up on multiple
forums you will see
traffic build and
customers start to come
in. This can also be used
as a traffic building
tool for any website and
was used to launch this
site. This method will
also help to build back
links to your site that
will help push you
forward in search
engines.
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