CUSTOMER
LOYALTY
| Your
Clients are just as real
as you are... |
They have
lives, children and
problems ...just like you
do. Treat them with
dignity and treat them
with respect.
When we started our
company we decided two
things would NOT
occur in the
way we operated our
company.
1. That it would run like
a corporation
2. All personal problems
would be left at the
door.
Why?
Because corporations are
cold, unfeeling and have
a primary focus on cash
flow. And, to leave your
personal problems at the
door, well, that is not
reality.
We did not want to be
cold nor did we want to
be unrealistic. We wanted
our company to reflect
our morals and our
standards. We...are all
about family and we are
all about putting God
first. So, those two
areas totally conflicted
with what we were about
so out the window they
went.
If you really want
Customer loyalty, then be
loyal to your Customers.
They are going to have
problems, they are going
to experience financial
difficulties. Help them.
If you know how much they
value their site, work
out payment arrangements
with them. Never give
100%. Give 200%. Always.
Customer loyalty is
difficult to earn and
even more difficult to
maintain. However, there
are ways to keep your
customers from switching
to other products or
services. One simple way
is striving toward
stability as well as
positive change. Avoid
changing without cause,
but avoid stagnation as
well. A second simple way
is to balance
affordability and
quality. Aim toward
modest prices, and aim
toward reliable goods or
services. By balancing
these factors, you should
be able to keep many of
your customers.
Christian
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