Company
Name - Domain Names
Try and make your domain
name as close to your
company name as is
possible if your company
name is already well
established outside the
Internet. Many visitors
may try to guess your
domain name based on your
company name (e.g.
www.yourcompanyname.com),
and by increasing the
possibility of them
finding it without having
to resort to search
engines, you can increase
your traffic.
Different
extensions
Try and register domain
names with different
extensions (e.g. .com,
.net, .biz, etc.). If you
focus on providing
products or services to
national audiences, use
country extensions (.us,
.uk, .ca, etc), because
these domains will give
your audience the
confidence that they are
dealing with a company
'close' to them.
Own a Domain Name
If you are attempting to
sell a product or service
on the web, and you're
still operating from a
free server without a
domain name, your chances
of success are low. It's
true that it is much more
difficult to find a good
domain name than it was a
few years ago. However, a
slew of tools have been
released that aid in
creating unique name
combinations.
Long Domain Names
If you choose to purchase
a long domain name (one
that contains two or more
words) think about
possibly adding a few
dashes in between. It not
only makes the words more
obvious to the eye which
is easier for surfer to
notice on search return
lists but it is also
easier for users to
remember and return to
your site.
Keep domains
sweet, short and simple.
If you want a
memorable domain names,
make sure to keep it as
short as simple as
possible so that people
can remember it and tell
their friends. People
typically misspell or
mistype domain names that
are too long and
complicated. This issue
can be circumvented by
purchasing
"sets" of
domain names which
include misspelled
domains.
Country domains
If a company is based in
a specific country (or
does business there) it
is a good idea to get a
country specific domain.
Using country extensions
will give your prospects
the impression that the
company focuses on
providing products or
services solely to
citizens of that country.
Another advantage to
country based domains is
that there are far more
names available, and it
is much easier to get the
domain name you want.
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