
KEY
WORDS AND SEO
| You can
have a website, but it's
worthless unless people
can find it! |
Make
sure your pages are
search engine friendly
and ready!
Have you ever searched
the Web with a specific
phrase, hoping to find
distinct products or
information, but many of
the results were vague or
incoherent sites? This
can be a common problem.
You want to make sure
your customers have few
difficulties finding your
products.
First, make sure major
search engines include
your site. This may
require investing time
and money to improve your
ranking. Second, make
sure your site is clearly
written, and make sure
relevant keywords appear
in a way that does not
resemble email spam. By
doing these two things,
you will be more likely
to have a site that
appears near the top of
search engines for
important keywords, and
you will have a site that
is coherent and inviting.
Choose keyword phrases
that work with the
product or service you
are promoting and that
are the same terms as
people's keywords and
key-phrases. Also choose
the terms which generate
the most traffic for your
press release. You could
also consider rewriting
releases based on the
different search terms
and submitting them to
the search engines. Make
sure to place the
keywords or keyword
phrases into the headline
as well as the body of
the release.
Just as one should watch
for keyword errors, watch
for overgeneralizations.
Researching and careful
writing will help a site
gain respect.
SE Basics: What
is a Spider?
Search engine spiders are
actually programs used by
search engines to collect
content on web pages from
website across the
Internet. Spiders collect
information based on the
request of the program.
Data such as website
title, description,
keyword meta-tags,
content, links, and email
are gathered and
returned.
When you enter keywords
for your pages enter
keywords:
1. Put yourself in your
Clients place. What would
YOU type in to find your
site?
Where can you generate
keywords for your pages?
http://www.submitexpress.com/metatag.html
Not every
keyword will have a busy
season. However, if one
is dealing with products
or services that sell in
different numbers from
month to month, one
should take advantage of
seasonal business. During
"off" months,
be sure to plan a
strategy for the busy
season. However, do not
stop doing business in
case a person wishes to
make a purchase well
ahead of time.
Busy seasons typically
have a slow buildup,
during which more people
become more interested in
the product, followed by
a brief time of brisk
business. After the
holiday/occasion passes,
there are often short
lived clearance sales. No
retailer should risk
being caught off guard
and selling too late to
get the most profit.
Where can you promote
your site? http://selfpromotion.com/
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